FRAM® Team Introduces Breakthrough Multi-Faceted Incentive Program For DIFM Channel

February 4th, 2009

FRAM® Advantage Program To Re-energize Aftermarket Oil Filter Sales

Danbury, Conn., February 4, 2009 — The FRAM® brand has launched a new technician-based incentive program in the do-it-for-me (DIFM) channel. Called FRAM® Advantage, this comprehensive, turn-key professional installer program features easy-to-execute incentives, special installer fleet packs and other sought after value propositions.

The program will help channel partners drive profitability with their shop customers who provide automotive maintenance services while leveraging the FRAM® consumer franchise and providing connectivity between loyal FRAM consumers and today's automotive repair shops. The program also affords eligible distributors access to a new electronic FRAM Filter Rebate Reporting System, which streamlines the overall reporting procedure and allows for timely rebates on reported sales. Other privileges include assistance with inventory planning through the FRAM team's relationship with POLK.

Once registered, shops will receive a FRAM Advantage Professional Installer Kit, which includes FRAM branded signage and consumer point-of-purchase materials. Other entitlements include access to a password protected area of the new FRAM Advantage website (, which offers training modules and pertinent technical information relative to oil and air filter installations.

"This new program was designed to provide the wholesale distribution channel and the professional installer with a comprehensive business solution for increased oil filter sales," said Andrew Coccari, Director of Global Marketing, Filtration for Honeywell Consumer Products Group. "FRAM Advantage should help distributors drive sales and help shops increase foot traffic and profitability. In addition, the program provides the installer with the tools needed to up-sell to FRAM premium products, which are aligned with premium oil changes."

"All of these changes were made based on feedback and input we received from our customers," said Chalfin. "We wanted to simplify part searches as much as possible by separating each brand into their own catalog and by adding some enhanced features that will help users quickly find what they are looking for."

Distributors and shops interested in learning more about the FRAM Advantage program should contact their local Honeywell CPG sales representative or call 800.890.2075.

Celebrating its 75th anniversary this year, the FRAM® oil filter is known as America's No. 1 Consumer's Choice. Today, the FRAM team continues to manufacture and market a wide variety of premium oil, air and fuel filters, such as the FRAM Fresh Breeze® cabin air filter and the FRAM® Tough Guard® oil filter. The brand also produces many automotive accessories such as PCV valves, crankcase filters and transmission modulators. With six North American R&D, manufacturing and marketing locations, FRAM engineers utilize state-of-the-art process control and automated inspection equipment to assure that thier products meet rigorous internal and customer requirements. More information can be found online at

Honeywell Consumer Products Group, a division of Honeywell International Inc., has headquarters in Danbury, Conn. Its leading automotive care products include FRAM® oil, air, transmission and fuel filters; Autolite® spark plugs, ignition wire sets and lights; Prestone® antifreeze and car care products; and Holts® car care. It maintains R&D capabilities in both the United States and Europe and has a manufacturing footprint in 10 countries worldwide.

About Honeywell International Inc.
Honeywell International is a $37 billion diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. Based in Morris Township, N.J., Honeywell's shares are traded on the New York, London and Chicago Stock Exchanges. For additional information, please visit