Recent News
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FRAM® brand launches industry-first engine protection rating system for its oil filters
Danbury, Conn., May 22, 2009 — Everything has a rating system: crash tests, movies, tires... so why shouldn't your oil filter, especially as people are holding on to their cars longer. The FRAM team has unveiled a system to help consumers determine which of its oil filters to choose based on a new engine protection rating system.
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Controlled Delivery System From the FRAM® BRAND is Oil Filter First
FRAM High Mileage® Filter Provides More Protection For Older Vehicles
Los Angeles, March 4, 2009 — Got a 1992 Ford F150 that has become your weekend road warrior? Or a souped up 2000 Honda Civic that has racked up 140,000 miles?
Enthusiasts know that modern vehicles can go the distance with proper maintenance — and that's why they buy them. -
The FRAM® Team Celebrates 75 Years Of Filtration Excellence
Los Angeles, March 4, 2009 — Since 1934, the FRAM® brand has been a pioneer in the field of filtration and is committed to providing vehicles with the very best in engine protection with premium, application-specific oil and air filters.
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FRAM® Team Introduces Breakthrough Multi-Faceted Incentive Program For DIFM Channel
FRAM® Advantage Program To Re-energize Aftermarket Oil Filter Sales
Danbury, Conn., February 4, 2009 — The FRAM® brand has launched a new technician-based incentive program in the do-it-for-me (DIFM) channel. -
FRAM® Oil Filters Feature Some Of The Highest Efficiency Ratings In The Industry
AAPEX/SEMA, Las Vegas, Nov. 4, 2008 — There is little education in the industry regarding what constitutes a premium oil filter so the FRAM® team is working to educate consumers and technicians about the oil filter's primary role, the components that make up their filters and the importance of efficiency ratings.
