Recent News
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Zap Virtual Windshield Bugs, Get Coupon for Bug Wash
Prestone® Products Corp. had a pesky problem: It wanted to build awareness for an existing product, its Bug Wash windshield washer solution, but didn't want to use TV. After all, the entire Prestone® brand, best known for its auto antifreeze, spent just $7 million in measured media last year, according to TNS Media Intelligence.
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NEW Fram Fluid Testing
Fluid testing with FRAM Fluid Analysis Laboratories will now be faster and easier. With multiple laboratories strategically located across the country, a laboratory is accessible by ground transit within 48 hours from anywhere within the continental United States.
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Splat! That's How A Bug Meets A Car
Ever wondered just what kind of bug left such a huge splat on your windshield? Mark Hostetler can tell you.
He's traveled the country as part of his research as an associate professor in the wildlife ecology and conservation department at the University of Florida. On many of those trips, which included a stop in Detroit, he would take time out to study bug splats on automobiles, particularly buses with flat fronts, perfect for creaming bugs.
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Fram® Oil And Fuel Additives Drive Vehicle Longevity And Performance
Most of us want a long and healthy life. If cars could talk, they'd ask for the same thing.
To help improve comfort for drivers and car passengers, FRAM®, leaders in filtration, is teaming up with ARM & HAMMER® to introduce the new FRAM Fresh Breeze™ Cabin Air Filter. Together, these two brands have created the first automotive cabin air filter that not only filters contaminants like road dust and pollen, but also absorbs odors using the power of baking soda.
